What I wrote down
Every piece here started as something that cost me money to find out. Grouped by what you are trying to get done.
B2B data
11 pieces
- Clay alternatives: what I moved to, and the one number that decided it
I ran Clay, then took it off this site. Here is the published pricing of both, the part nobody compares honestly, and what a contact actually costs me now.
- Prospeo review: what a mobile really costs, and what the directories got wrong
Eleven credits for a mobile and the email that comes with it. Here is the published price, the part of it that contradicts itself, and what two years in a production waterfall look like.
- Airscale review: what an email and a mobile really cost us, and the two settings that decide it
A waterfall you do not have to assemble and credits that do not expire, run at under a cent an email. Two settings decide whether you pay that or a third more, and both are ours to get right.
- When filters run out: targeting by resemblance instead of by criteria
Every prospecting database asks you to describe your market. The description is a guess. Here is the alternative, and where it stops working.
- Count before you buy: the free step nobody takes before paying for a list
Counting an audience is free at several providers. Almost nobody does it, and it is where most of the money is lost in prospecting.
- Scraping a market twice: the overlap that eats a third of a data budget
Two searches that look different can return the same people. You pay for both. Here is how that happens and how to stop it.
- Waterfall enrichment, explained by what it costs: which provider calls first, and why the order is the whole game
Every enrichment tool now says waterfall. The word describes an order of operations, and getting that order wrong is the most expensive mistake in prospecting data.
- What a B2B data provider costs per contact, and how to calculate it
The price list tells you what a credit costs. Here is the calculation that tells you what a found email or mobile number costs, run on real numbers.
- Empresas base de datos: build the list, don't buy it
A working method for building a Spanish B2B company database with Airscale, from segmenting to exporting without paying for rows you will never call.
- Prospeo pricing: what a credit buys, and what a team pays
The four published plans, credit by credit, and where the meter runs without you noticing. Figures read on the vendor's own pricing page today.
- Prospeo vs Icypeas: the mobile or the verification
Two providers of the same shape, and they are not in competition. One finds the mobile, the other decides what reaches the sequencer.
Cold email
2 pieces
- Choosing a cold email platform: the four questions that decide it, and the three that do not
Every sequencer demo shows you the sequence builder. The sequence builder is not where campaigns fail.
- Staying out of spam: the infrastructure decisions that are made before the first email
Deliverability is decided by choices made weeks before a campaign launches. None of them are about the copy.
6 pieces
- LinkedIn outreach with more than one account: what changes, and what breaks
One account is a person sending messages. Ten accounts is infrastructure, and almost nothing about the first situation prepares you for the second.
- Why a signal outperforms a list, and the three signals worth wiring first
The same message sent to the same person converts differently depending on one thing: whether something just happened.
- Rent the account or risk your own: what a restricted profile actually costs
A LinkedIn restriction is not a warning, it is a door closing on a network you cannot rebuild. Renting turns that risk into a monthly line.
- Build or buy: when a messaging API beats an outreach platform
Most teams should buy the finished tool. The exceptions are specific, and if you are one of them the maths is not close.
- Unipile review: the API is the easy half
A review of Unipile's messaging API read from its own pricing pages, with the account layer you still have to supply separately.
- GetSales vs ReactIn: the fleet or the signal
One is built to run many LinkedIn accounts as infrastructure. The other is built to catch people at the moment something happened.
Cold calling
5 pieces
- The best hours to call, measured on four thousand calls
The morning returned 1.85 times what the afternoon did. Everything else about the dialler matters less than that ratio.
- Parallel dialling, in numbers: when five lines pay for themselves
Two hundred euros a seat sounds absurd until you count conversations per hour instead of licences per month.
- The call archive nobody opens, and the three questions that make it worth paying for
Recording every call is easy and nearly worthless. What makes it pay is asking the same question of every one of them.
- Gong alternatives for small sales teams: who publishes a price, and who makes you ask
The single test to run on your own calls before you sign anything.
- Gong alternative: what we switched to, and what it cost
We run Praiz on client accounts and we left Gong behind.
Sales pipeline
12 pieces
- One workspace per client: what changes when the CRM stops being shared
An agency running every client in one pipeline is one filter away from a data breach, and one export away from a contract problem.
- Qualify and book on one page: the second click that costs you meetings
A form and a calendar in two places is two drop-off points. Merging them is the cheapest conversion win available.
- CRM for agencies: the number to read before you pick one
Our own Pipedrive account reads 120,000 API tokens a day, checked on 22 September 2026; that ceiling, the formula behind it, and how to read yours decided which CRM we install.
- Attio alternatives: the one question that decides the switch
Attio's own prices, three alternatives priced on their editors' pages on 21 October 2026, and the one question that decides the switch.
- Zoom scheduler alternatives: what to book through instead
When Zoom's free or paid scheduler is enough, what its routing forms cost per user, and when a form-first booking page does the job for less.
- Calendly alternatives for bookings that need a form first
Four tools worth a look, and the one case where a form builder that also books beats a dedicated scheduler.
- Calendly alternative: the form and the booking on one page
Why the form and the booking belong on the same page, and which tools let you qualify before the meeting exists.
- TidyCal alternatives: qualify the lead before the slot
The alternatives split on one question: does the tool qualify the lead before it hands out a calendar slot, and what the verified plans cost.
- Acuity Scheduling alternatives: payments and rescheduling
Acuity's own prices, three alternatives priced on their pages on 21 October 2026, and the payment and rescheduling checks to run before you migrate.
- Fillout free plan: Unlimited seats and response limits
We review the Fillout free plan: its 1,000 response cap, included features, and the first paid tier options.
- Fillout pricing: what each tier costs and when to upgrade
Fillout bills by responses, not seats. Every tier's price, read on the pricing page today, and the one month of counting that picks your plan.
- Open Source CRM: The Practical Costs of Self-Hosting
Twenty gives you a free AGPL core you can reshape yourself. This page counts the server, licence and migration limits before you choose.
Create
29 pieces
- Record once, publish the same day: dropping the editing step on purpose
The reason your team stopped making videos is not the recording. It is the two hours afterwards that nobody has.
- Local recording: the only insurance against a conversation you cannot have twice
Every video call tool degrades with the network. The whole point of a recording platform is that the file does not.
- From screenshot to link in one gesture: the cheapest speed-up on a Mac
Thirty-five dollars once, for a thing you do forty times a day. The arithmetic is not the interesting part.
- Dictation that finally works: what changed, and what it is still bad at
Speaking has always been three times faster than typing. The reason nobody dictated was that it got the names wrong.
- Clipboard history is not a productivity hack, it is a missing feature
The computer remembers one thing at a time. Thirty dollars a year fixes a defect that has been there for forty years.
- Wispr Flow pricing: what it costs and what the free plan actually covers
The published prices, read on the editor's page, plus what a year of real use on a production account says about whether they're worth paying.
- Best Mac productivity apps: what we keep running on client accounts
The apps that survived a year of production use, with the measured costs and the measured gains attached to each one.
- Tella as a Loom alternative: when to switch, when to stay
One verdict instead of ten tools: what transfers without changing a habit, what needs a new gesture, and the case where you shouldn't switch at all.
- Wispr Flow pricing: free plan capped at 2,000 words a week
Pro is $15 a month or $12 billed annually on the vendor's page, read 21 October 2026. Students get 50% off; the free plan stops at 2,000 words a week.
- Superwhisper alternative: price, offline use and Wispr Flow
Both price grids read on 21 October 2026, where each tool sends your audio, and the one measured account behind our pick.
- Tella alternative: Loom, CleanShot or Riverside, by use
A video you keep and a video you discard need different tools: where Loom, CleanShot and Riverside each win, priced on 21 October 2026.
- Wispr Flow vs Siri: dictation for paragraphs or commands
What Apple's built-in tools actually cover, what Wispr Flow does differently on a real account, and what the switch costs.
- Wispr Flow open source alternative: Handy, free, local
A year of real usage data from a production account, and a verdict by profile of user.
- Wispr Flow free trial: free plan plus a free Pro month
How to start Wispr Flow without paying: the permanent free plan and its weekly cap, plus a full free month of Pro available through this page.
- Wispr Flow vs Aqua Voice: which free plan fits your week
A two-tool face-off built on pricing pages read on 22 October 2026 and a year of production use, so the choice rests on usage and price.
- Wispr Flow vs Willow: pick by how much you dictate
Both pricing pages read on 24 October 2026, plus a year of measured use on a real account: here is which one fits your desk.
- Typeless vs Wispr Flow
Two dictation apps that do the same job, compared on price, free-plan limits and what each one does to the words you actually speak.
- Spokenly vs Wispr Flow: paying once against paying per seat
We compare billing shapes and privacy: a 29-dollar one-off licence with local-only mode against subscriptions and free caps.
- Wispr Flow vs Superwhisper: the lifetime vs monthly math
Superwhisper runs offline with a lifetime licence; Wispr Flow rewrites into clean prose. After a year and 1,145,134 words dictated, here's how we chose.
- MacWhisper vs Wispr Flow: one payment or subscription?
One payment of 64 euros against 12 dollars a month: we ran both on client accounts to settle which one stays.
- Shottr vs CleanShot X: free until a capture must travel
Shottr is free, or 12 dollars for a licence, and covers capture, scrolling, OCR and a pixel ruler. CleanShot X costs 35 dollars once.
- Typeless alternative: 2,000 free words before you pay
What Typeless charges, then which of three replacements to pick: a free weekly plan, offline dictation, or a one-time licence.
- Monologue vs Wispr Flow: which dictation app to install
so the choice comes down to the free plan cap, offline use and platforms.
- Tella vs Loom: pick by what the video becomes
Tella edits while you record and keeps the file; Loom sends it and forgets it. Both pricing pages read today, caps included.
- Granola vs Wispr Flow: two free tiers, one week to decide
Granola added dictation this week, so the two overlap. Both pricing pages re-read today: the free caps decide.
- CleanShot X alternatives: a lifetime licence, the browser
ScreenSnap and Tella each do one thing CleanShot X does not, and Riverside answers a different recording question. Pricing.
- VoiceInK vs Wispr Flow: which Mac dictation app to install
One-time 25 dollars against 12 dollars per user per month billed annually, a 2,000-word weekly cap, and where your audio runs.
- Wispr Flow alternatives: what you actually trade away
Superwhisper runs offline, MacWhisper is a one-time buy, Handy is free, and one reason to stay on Wispr Flow.
- Tella vs Riverside: edited on the way out, or protected on the way in
One removes the editing step. The other protects a recording you cannot make twice. The choice is decided by whether someone else is in the room.