Tella vs Loom: pick by what the video becomes
Tella edits while you record and keeps the file; Loom sends it and forgets it. Both pricing pages read today, caps included.
Affiliate link. I may earn a commission if you subscribe, at no extra cost to you. Disclosure.
Pick Tella if the recording is a deliverable you keep, and pick Loom if it is a message you send once. That is the whole decision, and you can test it in one sitting: record the same three-minute walkthrough on both free entries, then try to get a clean, branded, 4K file out of each. We run Tella for every video meant to last, the YouTube channel, the training material and the coaching sessions, per our own record in the Tella fiche, and what we have not run ourselves is a Loom workspace, so every Loom figure below comes from Loom's own pricing page read today.
Read what each plan caps before you pay
Tella has two paid plans and no forever-free plan: Pro at 13 dollars per user per month and Premium at 19, both figures read on the pricing page in its annual-billing state, which is the state the page displays. Every new workspace starts with a 7-day trial instead. Loom does keep a permanent free tier, Starter, with up to 50 members, a 25-video cap per person, 5-minute screen recordings and 720p quality. Loom Business costs 18 and Business + AI costs 24, both per user, on the monthly billing the page displays; an annual discount is advertised on the same page, and the page does not print its yearly per-seat figure as text.
Tella Pro already includes unlimited videos, unlimited storage, export in 4K and transcription in 106 languages; Premium adds the custom domain, domain restriction, the removal of Tella branding and 60 FPS export. Loom gates its waveform editing behind Business, and its filler-word and silence removal, auto titles, summaries and chapters behind Business + AI. So the stripped-down Loom experience is free forever but narrow, while Tella asks for a card after a week and starts you at full editing.
Move the Loom library before you decide
Tella Transfer is a free desktop app that signs into your Loom account and exports your whole library at once, private videos and folders included, either as MP4s or directly into Tella, where each Loom folder becomes a playlist. If you only need one public video, the Loom downloader grabs it from a share link. Tella also publishes a switch-from-Loom guide covering recreating important embeds, onboarding creators and keeping old Loom links live while the team moves over. The one thing a migration cannot do is preserve Loom-side analytics history; Tella keeps viewer history at 30 days on Pro and all time on Premium, and that history starts over in the new tool.
Match the edit to the use case, branded or internal
Loom is built for the other end, the quick internal update inside a company already running Slack, Jira, Confluence or GitHub, where the video is one message in a thread and nobody will open it twice. How that live-editing loop works on a real production day, from first take to published file, is what record once, publish the same day walks through.
If the recordings going out of your company carry your logo, Premium's branding removal and custom domain are the features that decide it, and additional domains cost 10 dollars a month each, per the help page. If the recordings stay inside your company, Loom's free Starter tier covers a small team's async messages at zero, which Tella cannot match at any price point since it has no free plan at all.
Run the seven days on real work
Tella's trial runs seven days from account creation and includes most Pro features. You will hit the trial's locks quickly, and they are the honest preview: trial clips cap at 2 hours instead of 6, exports come out HD at 30 FPS instead of 4K, raw recording export and video uploads require a paid plan, and Auto Capture cannot start from a trial. On the Loom side, the Starter tier is the test: record your normal week and count. The week you post video 26, or the first take that runs past five minutes, is the week the free tier has answered the question for you.
Check where each one stops you
Loom stops the free user at the Starter caps and stops the Business user only at the seat count, since recording time is unlimited there. Tella stops the paid user nowhere on storage or video count, but its included credits, which pay the Tella Agent and Auto Capture rather than the recording itself, reset every month, are pooled across the workspace, and unused ones expire at the end of the month. Workspace owners can buy one-time top-ups from 25,000 credits for 25 dollars up to 2,500,000 for 2,250 dollars, and purchased credits never expire. A single clip also caps at 6 hours, with longer recordings assembled from several clips.
Efficient App's review, updated 16 June 2026, reports that Tella's comment timestamps stop working past the one-hour mark and must be typed out manually, which stings if you use comments for internal feedback on course material, and that Loom has grown slow and prone to crashing, though that team still uses it daily.
Place yourself and pick
| If this is your week | Install this | Because |
|---|---|---|
| Demos and course videos going to clients | Tella Premium | Branding removal, custom domain, 4K sharing, edits applied while recording |
| Solo tutorials and YouTube output | Tella Pro | Unlimited videos and storage, 4K export, transcript editing, all at the lower tier |
| Async updates inside Slack, Jira or Confluence | Loom Starter | The free tier covers a light week, integrations already there |
| An Atlassian team that wants AI recaps | Loom Business + AI | Auto summaries, chapters, filler-word removal, meeting notes where the work already is |
| An existing Loom library that must survive the move | Tella, any tier | Transfer imports every folder as a playlist, free, before you subscribe |
Tella bills for the editing and the hosting of files you keep; Loom bills for the pipeline that fires a message into a chat and moves on. Our full Tella review covers the recording side in detail, the wider field sits in the Tella alternative page, and if your question is really who else does this job, start from Loom alternatives.
Tella is an affiliate: the link on this page carries 20 percent off for three months, negotiated with the vendor and not published on any public page.
Where these numbers come from
- Tella published pricing page read 31 Oct 2026
- Tella help center, Plans and pricing read 31 Oct 2026
- Tella, Loom comparison and transfer page read 31 Oct 2026
- Loom published pricing page read 31 Oct 2026
- Atlassian, Available Loom plans read 31 Oct 2026
- Efficient App, Tella vs Loom review, updated 16 June 2026 read 31 Oct 2026
- ngram, Loom vs Tella comparison, updated 17 October 2026 read 31 Oct 2026
- our own record dated 18 Sept 2026
What people still ask
How much do Tella and Loom cost per month?
Tella Pro is 13 dollars per user per month and Premium is 19, both figures being the annual-billing ones the pricing page displays; there is no forever-free plan, only a 7-day trial. Loom Starter is free with a 25-video cap per person and 5-minute screen recordings, Business is 18 dollars per user each month and Business + AI is 24, on monthly billing.
Can I import my existing Loom videos into Tella?
Yes, with Tella Transfer, a free desktop app that signs into your Loom account and exports your whole library, private videos and folders included, either as MP4s or straight into Tella, where each Loom folder becomes a playlist. A single public Loom video can be pulled from its share link with the Loom downloader.
Can I try Tella free before paying, and what is locked in the trial?
Every new Tella workspace starts with a 7-day trial that includes most Pro features. The locks: trial clips are capped at 2 hours instead of 6, exports are HD at 30 FPS instead of 4K, raw recording export and video uploads need a paid plan, and Auto Capture does not start from a trial.
Which one is better for branded videos versus internal messages?
Tella Premium removes Tella branding from video pages, adds a custom domain and 4K sharing, which is the line between an internal recording and something sent to a client. Loom fits rough internal updates inside an Atlassian stack, where its reactions, comments and Jira or Confluence integrations already live.
What do people complain about after switching, like recording limits or export issues?
Efficient App's June 2026 review reports that Tella comment timestamps stop working after the one-hour mark and must be typed manually, and that Loom has grown slow and bloated. The published limits that bite first are Loom's Starter caps and Tella's monthly reset of included credits with its 6-hour single-clip cap.