Run the business

This is where a conversation becomes a record, and where most of the value of everything upstream is quietly lost. A meeting that was booked but never written down, a qualification answer that existed in a form and never reached the CRM, a call summary that a rep chose not to type because the next call was more urgent. That choice is always made the same way, so the only reliable record is the one that arrives on its own. Which is why the question to ask of a CRM here is not what it displays but what can be written into it: if the API is a premium feature, the CRM becomes a place where data goes to be re-entered by hand. Expect nine to nineteen dollars per user per month, with unlimited seats, custom objects and custom fields available from the entry tier on the better products, and self-hosting a real option whose licence is free and whose operations are not. On the intake side, a form and a calendar in two different places is two drop-off points, and the gap between them is where inbound meetings die. Putting the slot picker at the end of the same page keeps the intent and keeps the answers attached to the meeting. Pricing is metered on responses rather than seats, free up to a thousand a month and 15 to 75 dollars above that, which changes who is allowed to build: the person who needs the form does not have to ask for a licence first.