Dialers and phone

The phone is where prospecting data goes to die and where deals get made, in that order. Two different products live in this category. A team phone system gives everyone a local number, records and transcribes, and writes the call back into the CRM automatically, which is the only way that record ever exists, because a rep asked to choose between the next call and documenting the last one will always choose the next call. Expect around thirty dollars per user per month for that, and three times more for the tiers carrying AI agents. A parallel dialler is a different machine: it opens several lines at once, filters out voicemail, and hands the rep only live conversations, at around two hundred euros a seat. It buys conversations per hour rather than a licence, and it only pays for itself if the list is big enough to keep five lines busy, which is the condition everyone skips. Whichever you buy, the schedule matters more than the software. On roughly four thousand of our own calls, the morning returned 1.85 times what the afternoon did. Protect the morning before optimising anything else, and measure your own version of that ratio. A dialler makes the hour productive, it cannot make the hour valuable.

Decide what the phone must do before you look at a price

The choice is not between vendors, it is between two jobs. One job is keeping the record: a line per rep, calls written back to the CRM, summaries and tags attached without anyone lifting a finger. The other job is manufacturing conversations: several lines open at once, voicemail skipped, the rep dropped into a live answer instead of a dial tone. A team phone system does the first. A parallel dialler does the second. Buying the first when you need the second gives you beautiful call notes on a list nobody works.

Read the team phone system as a per-seat licence

Allo is built around that first job. Each rep gets a number, recording comes with it, and an agent writes the call back into the CRM. Its tiers climb from a single-user plan with one number and recording, through a per-user plan with CRM sync, AI summaries and tags and MCP, up to a plan carrying AI agents, custom dashboards and a dedicated account manager. If your problem is that calls never reach the CRM, this is the shape of tool that fixes it.

Read the parallel dialler as a conversation machine

Sonik is built around the second job: parallel dialling on up to five lines, a voicemail skipper, and AI qualification. The Sonik tier is 200 euros per user, per month. Super Sonik is 250 euros per user, per month and adds dynamic warm and cold lists plus sequences. Ultra Sonik starts at 2,500 euros a month and puts an AI-enabled SDR on booking meetings with a dedicated CSM building the lists. The maths that decides whether this pays for itself is in parallel dialling, in numbers, and the short version is that the list has to be big enough to keep the lines busy.

What Sonik publishes, and what Allo makes you open the app to see

These are the rates as published, nothing more. They tell you what a seat costs, not what it will earn you, and they are not on the same scale: the products are not priced for the same job, and the dialler is priced as a conversation machine rather than a licence.

Tool	Entry tier	Mid tier	Top tier
Allo	Solo plan: one user, one number, recording	Business plan: per user, CRM sync, AI summaries and tags, MCP	Ultra plan: AI agents, custom dashboards, dedicated account manager
Sonik	Sonik: 200 euros per user, per month	Super Sonik: 250 euros per user, per month	Ultra Sonik: from 2,500 euros a month

Protect the morning, then pick the machine

Whichever grid you land on, the schedule decides more than the software does. The morning returned far more than the afternoon on our own calls, and the detail is in the best hours to call, measured on four thousand calls. Fix that before you spend anything, then ask what is missing: if calls vanish without a trace, you need the CRM-writing line; if reps spend the hour listening to ringing, you need the dialler. And once calls are recorded, the call archive nobody opens is what turns the archive into something a manager actually uses. If you are also weighing conversation intelligence, Gong alternatives for small sales teams covers that corner of the market.